Function of Business Communiaction

Business is communication. Each and every activity of business involves communication. It helps to perform internal and external activities of business. It acts as a life line for a business. It is nothing new but deals with business activities. Various experts have given various opinion regarding the function of business communication, some of the notable function are highlighted below:

1. Information function: Business has external and external activities are supported and co-ordinate by internal activities. So, a bridge is required to integrate and adjust and such is provided by business communication e.g. To sell any new product in the market required advertisement because it highlight the product and customers are attracted to buy the product. So, it is a business communication to inform the general people. Moreover the making of advertisement requires financing which involves in internal activities of the management.

2. Command and instruction function: Plans and policy are formulated at the top level management and forwarded to various division, unit or department in-terms of various instructions or notification. Moreover command is given to the workers to work in accordance with guidelines of the company. Business Communication is the means to provide command and instructions.

3. Motivational function: It is the key to word more and such motivation can be a latter which praises the individual with words of excellence or appreciation. Such action is the output of business communication.

4. Integration and co-ordination function: Integration and coordination of activities are required to attain organization goal. Business communication helps to maintain the follow:
a) Ensure supply chain management.
b) Build network among employees to share information.
c) Provide basis for croos checking to activities done.

5. Understanding and insight function: Business communication opens the door to understand each other. There are continuous communication between top level and lower level management. There are requirements of close relationship with external parties as business develops, grows and sustains of close relationship with the help of various stake holders. Both internal and external relationship provide us opportunity to discover ourselves.

6. Relation function: Communication is the key to build relationship among the individual, group, society and nations. We need care to develop, we need opportunity to grow and we need love & affection to survive. So relationship with other is the vital issue and therefore we see the presence of employee relation, customer relation, public relation and other. Business communication is the theme to maintain such relation.

7. Solving function: Business firms face problems everyday internally and externally in-terms of operation and coordination. Success of business requires timely solution of respective problems and therefore proper communication with stakeholders are compulsory.

8. Decision making function: Management makes decisions and therefore needs accurate information timely. The function of business communication is to provide relevant information to the management to amke corrected decision.

9.Implementation function: Top level management initiate Plans and policies which need to be implemented by operation units. Such implementation are possible through means of business communication.

10. Image building function: Strong image of a business firm helps it to gain competitive advantage in the market. Business communication enhance image and helps to retain it.

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Contribution Of Holy Books in Communication-Islamic History

Holy books have the most contribution to the development of communication in this universe. Because this Holy books have given the information of mystery of origin of human being as well as the emergence of other  things. The thirty Holy books from the almighty ALLAH towards the first human being in this world, Adam, bear the little of first written communication. Those Holy books help a lot to know about the background of creating this world and its all living beings as well as elements.

Subsequently there were other Holy books such as TAORAT, ZABUR, INGIL & The Holly Quran. Quran form ALLAH with the objective of creating and maintaining communication with the creator and the creation. As the first three Holy books do not remain intact. We have follow the Holy Quran forever.

Let us highlight some aspects from the viewpoint of The Holy Quran

  

1. Creation of human being: Sura Bakara of the Quran tells us about the history of creation of human being. Before the creation of human being, the Almighty Allah called a meeting and expressed his desire to create human being towards messengers. His messengers were worried about such creation but he said "what i know, you don't know",Before sending human being to the earth, He called upon allthe souls and asked them "Am I not your children? "In reply all the soul said "Yes you are. "All these emphasize about communication.

2. Providing knowledge of materials to Adam (A.S): After the creation of first human being, Adam, ALLAH gave him knowledge and idea regarding all materials, goods & things. He was alone in the heaven. So he appealed for his companion to the Almighty Allah and Allah created Hawa (A.S). After that because of avoidance of order of Almighty Allah, they were sent to the earth. Praying for a long time, they were forgiven by the most Merciful Allah who ordered them to live in this world permanently.All these events bear the real example of formal communication. 

Lesson from the life of Hazrat Mohammad (SM)

The appearance of Holy Quran on our dearest prophet Mohammad (SM) teels us about formal communication. The meeting with Hazrat Zibrael (A.S) at the cave of hill named 'HIRA', the division of moon by our prophet through his gesture, the invitation of islam towards the people of the world, "Madina declaration" made by him and his last speech at Arafat premise clearly exhibits about live communication. All the activities and functions of our Prophet were initiated towards the welfare of human civilization. And he was successful to bring peace in the strife torn Arab because of his praiseworthy communication.


3. Communication with Hazrat Musa (A.S): Hazrat Musa  (AS) was eager to see the almighty Allha and therefore he communicated his desire to Allha. He was ordered to be present at the top of hill named TUR. When he was present there, and asked to see the sky. As soon as he saw the sky, he lost his sense and fell down there. This event is the concrete example of communication.

Other Contribution of Islam:
He was thrown to the fire because of uttering the nae of Allha. But What Allha wills, no frost can kiil. He had better time there than ever because of spiritual communication with Allha. After that he was orderd by Allha to sacrifice his dearest son Hazrat Ibrahim (A.S). He started to slaughter his son according to instruction but he faild and Allha gave him the reward as he overcame the test. In lieu of Ismail (A.S) a sheep was ordered to be sacrificed in the name of Allha, All these teel about spiritual communication.

* Hazrat Ibrahim (A.S): There was devastating flood during the period Hazrat Nuh (A.S). Before flood he was orderd by Allha to make a ship and take his followers in the ship to reach a safer place.

* Hazrat Abu Bakar (R.A): When he was elected as a Caliph of Islam. He announced in a large assemnly that I am an ordinary person like all of you and I will operate the country according to Holy Quran and Sunnah and need cooperatio from all. That public communication helped a lo t.

* Hazrat Omar (R.A): The example set by hazrat Omar regarding ruling a country is written in the golden letters in the history. He used to visit each house in his state to see the condition of people through his own eyes. He used to take foods from the state godown and would serve in the world for his contribution to the poor.

* Hazrat Ali (R.A): He also made a milestone in the development of communication. He wrote a letter named. A classic Administrative Policy Letter to the governor of Egypt. He highlighted not only the administrative aspect but also made emphasis on communication with general people. Modern age of communication can have a great lesson from such letter.

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Definition Of Communication

Communication is derived from the Latin word ‘’communis’’ which means common. So, it means commonness with other person. It has been emerged from the French word ‘’Communicating’’ which refers to the act of communicating. This communication is the bridge to exchange our ideas, thoughts, values, facts, opinions, emotion and information between two or more person for the purpose of creating mutual understanding and confidence. It acts as a life-blood, life time and life support to the modern business world and without it,  the, Age of information cannot be thought of .

A communication occurs when there are three aspect:

1. Communicator or sender

2. Channel

3. Communicate or receiver

Mr. Jhon and Mr Alex are two friends. Mr. Jhon lives in England and Mr. Alex lives in Australia. Mr. Jhon makes a telephone call to Mr. Alex. Here Mr. Jhon is the sender, Mr. Alex is the receiver, and channel is telephone.

Therefore, communication happens according to the following diagram.

                        Mr. Jhon----------->Telephone----------->Mr. Alex  

                        (Sender)               (Channel)              (Receiver)

Communication is simple to understand but difficult to define. Generally, it is a link or way to connect people in our daily life.

The process of conveying message and behavior that result in an exchange of ideas regarded as communication. 

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Importance or Significance of Communication in Modern Business

Communication is one of the most important facilitators of modern business. In its broadest sense, the importance of modern business is to effect change, to influence, action toward the welfare of the organization. It is essential in business, govt., military organizations, hospitals, schools, committees’ homes; anywhere people deal with one another. The importance of communication in modern business may be stated follows:

* Basis of effective leadership: Communication transmits the leader’s idea and opinions to the followers. Think  about political leaders who lead and guide the people for the betterment of the society or to fulfill any specific purpose.

* Basis for the movement of ideas and information: It helps to move ideas and information from one person to another person. It can develop a chain of understanding through two-way communication. If there exists no communication media, technique or process then there would be no sharing of any idea or information.

* Provision for data for decision making: it helps the manager to obtain data for decision making, to assist in searching problem, and to know what action are needed. Therefore, communication acts like a storehouse where data, idea or information are available to deal with.

* Smooth and efficient functioning: It helps in all managerial function, such as planning, organizing, directing, motivating and controlling. It server as a fuel to managerial operation and function. Therefore, it makes a chain between past, present and future and helps for effective performance.

* Delegation of authority and responsibility: It helps in decentralization of authority and delegation of responsibility to right person. Through downward communication, superior delegates authority and responsibility to the subordinates. Proper assignment of job and division labor calls for better output.

* Increase in managerial competence: It helps to improve managerial competence and efficiency. Manager use various techniques or tools to command or control over resources. Continues tracking is possible in terms of communication.

* Minimization of cost and time: Efficient communication attempts to minimize time and cost in case of exchange of information. If any message is required to be communicated to thousands of people then we have to think about Newspaper, Television, or Radio which are strong media for communicating any message around the globe.

* Basis information: It acts as a basis of information to each department and helps the employees to perform their respective jobs. So, any action to be taken requires a basisand communication between organization or within organization provides such basis.

* Fulfillment of Organizational objectives: It fulfills the organizational objectives by co-operation and co-ordination among the managerial and working staffs.

* Efficient Human Resources Management: Human resources are recruited, trained and motivated through effective communication. Recruitment involves circular by the organization towards general people. Then interested candidates apply and on the basis of their merit, they are recruited by the respective organization and transformation according to their skillness. The whole activities involve verbal or non-verbal communication.

* Creation of Employee motivation and moral: Managers provide incentives to motivate their subordinates and maintain strong invisible chain. Motivation is based on situation and therefore what should be the way of motivation required judgement by the superior. The perfect motivation towards right person involves effective communication.

* Establishment of public Relation: The management can create cordial relations with govt. customers, creditors, shareholders, regulatory bodies, trade unions and the society as a whole. It ensures sound relation

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Nature of Characteristics of Communication

General communication differs from business communication. It has some special characteristics. The characteristics of communication are as follows :

1. Two or more person: It involves at lest two person.

a) Sender: Who has a message to communicate.

b) Receiver: Who gets the message and coverts the message into thoughts.

2. Message: It are facts, ideas, opinions, information or emotion that are transmitted to the receiver. It occurs for transmission of message only. If there is no message then there will be no communication.

3. Verbal or non-verbal: Verbal communication means written or spoken language or worlds. Where as non-verbal communication means facial expression, gestural expression etc. These two can occur jointly or separately depending on the situation or environment.

4. Two way process: It is a two way process. At least two person are needed for successful communication. Sender sends message and receiver receives the message and thereafter makes feedback.

5. Formal or Informal : It can be formal or informal. Example of formal communication is: meeting, seminar, news bulletin etc. Example of informal communication is: conversation with friend with friend and peers, gossiping, grapevine etc.

6. Upward, Downward or Horizontal: It may flow up and down and also from side to side. Upward communication starts from lower level and is transmitted to upper level of an organization. And Downward communication is just opposite to upward communication. Where as horizontal communication occurs within the same level.

7. Process of Exchange: Message or information is exchange through some sequential steps, sender send message using a media to the receiver and receiver receives the message and makes feedback to the sender.

8. Regular Activity: The purpose of communication is regularly to create mutual understanding, trust, credibility and implementation of decisions quickly. So it is an unending process.

9. Different Media: There are different channels of communication such as:

a) Electronic media: Telephone, Telex, Fax, Internet etc.

b) Print Media: Newspaper, Books, Journals etc.

c) Audio-Visual Media: Television, Cinema or movie.

d) Audio Media: Radio, wireless and cell phone.

10. Feedback: The sender of message wants feedback or response from the receiver.

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Definition of Business Communication

Business communication is nothing new but something special because it is a specialized branch of general communication. Process, types, method etc. are the same with those of general communication but the only difference lies in their application to the situation. Business deals with a wide range of economic activities and therefore it produces and sells for earning profit. And here we can define business communication as a flow of information occurring within the environment with a specific formal motive.

In a broad sense, business communication can be defined as:

''The process of expressing any type of notice, instruction, request, recommendation, perception, and the liking to a person or a number of person within the organization or outside the Organization, with a view to information them of any business data, decision instruction, objectives etc. and expecting feedback from the receivers to secure action by the receiver.

It has been following characteristics-

a) It is a specialized branch of communication.

b) It deals with internal and external business environment and generally with formal attitude.

c) It is focused to secure some action by receiver.

d) Simple, concise and to the point language is used to draw attention, developing interest and include action.

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